(SEO) -Search Engine Optimization is the method of configuring your website to insure it gets indexed for the particular keywords you’re aiming for at the highest possible spot in the major search engines organic results. The better the SEO, the more visible a website, the more traffic it will receive. Google uses a secret algorithm that determines how each site should rank in the search results for a number of keywords.

SEO can also aim for a variety of searches like, video search, image search, and local search. Optimizing your website is done in a number of ways. Editing the content and coding to insure search engine robots efficiently and effectively index your website. Another SEO approach that is very important is promoting your site by getting backlinks or inbound links from other related sites. White hat SEO is a term used when referring to the practices that are honest and do not attempt to trick the search engines. This form of SEO not only takes longer to utilize in your site, but also takes longer for search engines to rank you higher in the beginning.

The reason why you want to stick with white hat SEO practices is because your websites rankings will continue to go up over time, last longer, and in time will pass up those who choose black hat. Black hat SEO is a term used to describe those practices that try and deceive the search engines. It’s tempting to many site owners, especially those starting out, who little to no traffic. Depending where you look for SEO services, some companies use these black hat practices to get you the first page ranking as promised, only to find out 4 months later that you’re in trouble with the search engines and or have lost the page rank you once had. Grey hat SEO, falls right in the middle and is done mostly by highly experienced webmasters who know how to walk that fine line. Google’s algorithm is complex and it changes to keep with the mass of content on the internet. That is why this forum was created, to keep up to date with the changes in Google and other major search engines like Bing and Yahoo. People who spend the time to do the research on our forum and take the time to build a quality site will be the ones rewarded by Google.

New to Search Engine Optimization, a.k.a. SEO? Do you have a website that offers a product or service that you know is AMAZING but NO ONE visits your site? That’s okay, start here with the basics. Ask questions, read forum posts, participate, and you’ll quickly see why SEO is incredibly important to most websites.

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